When thinking about the final years of the original LEGO BIONICLE series (2006/7 – 2010), it has become increasingly apparent to me that calamity struck the storytelling aspect of the once monumental LEGO theme of buildable figures. Why did the… Continue Reading
For the longest time, it seemed strange to me that the official LEGO BIONICLE.com was never treated like an integrated and universal content hub. Though the BIONICLE.com website no longer exists, even during it’s day, the site was never “The… Continue Reading
The figure-based BIONICLE theme played a crucial role in rejuvenating the business of the LEGO Group. In the early 2000s, with the increased popularity of media and entertainment alternatives, LEGO as a company faced the real risk of financial bankruptcy… Continue Reading