Over the past several years, the LEGO Group has been more rigorously seeking to cater to a market of older builders. The newest push of ads, which began in early 2021, has even gotten its own official moniker: Adults Welcome.… Continue Reading
When thinking about the final years of the original LEGO BIONICLE series (2006/7 – 2010), it has become increasingly apparent to me that calamity struck the storytelling aspect of the once monumental LEGO theme of buildable figures. Why did the… Continue Reading
I understand that the subject of the end of Ninjago has been discussed online frequently over the past few years. So when LegoDavid opted to write an article here about why Ninjago should end, I was anticipating a variety of… Continue Reading
“Why should LEGO Ninjago end?” This pestering question has been vaguely on my mind for quite some time, and coupled with other personal malcontent with the LEGO Group’s current direction, it was only a matter of time before the thoughts… Continue Reading
Ah, what a question! Thoughts swirl and my temper flares with this one, so without further ado – let’s get rollin’, my good reader. When compared with other competing brands, the LEGO Group is still at the top in terms… Continue Reading