Over the past several years, the LEGO Group has been more rigorously seeking to cater to a market of older builders. The newest push of ads, which began in early 2021, has even gotten its own official moniker: Adults Welcome.… Continue Reading
When thinking about the final years of the original LEGO BIONICLE series (2006/7 – 2010), it has become increasingly apparent to me that calamity struck the storytelling aspect of the once monumental LEGO theme of buildable figures. Why did the… Continue Reading
I understand that the subject of the end of Ninjago has been discussed online frequently over the past few years. So when LegoDavid opted to write an article here about why Ninjago should end, I was anticipating a variety of… Continue Reading
For the longest time, it seemed strange to me that the official LEGO BIONICLE.com was never treated like an integrated and universal content hub. Though the BIONICLE.com website no longer exists, even during it’s day, the site was never “The… Continue Reading
Hello and welcome. Today, Dr. TALM will be presenting for your consideration his latest research into the deep depths of LEGO color theory and the 5 best LEGO color combinations. As we all know, color affects every aspect of our… Continue Reading
The figure-based BIONICLE theme played a crucial role in rejuvenating the business of the LEGO Group. In the early 2000s, with the increased popularity of media and entertainment alternatives, LEGO as a company faced the real risk of financial bankruptcy… Continue Reading
Ah, what a question! Thoughts swirl and my temper flares with this one, so without further ado – let’s get rollin’, my good reader. When compared with other competing brands, the LEGO Group is still at the top in terms… Continue Reading
Welcome to Possi-Build-ities! Here we’ll imagine some of the potential in LEGO sets, new and old. This time around, let’s review the 10290 LEGO Creator Pickup Truck. This Creator Expert set released in October 2021 and is a truly aesthetically… Continue Reading
With so many new LEGO properties at one’s perusal today, it can be a staggering prospect to decide on a building forte. So, what are some personal factors that you can take into consideration to help you get the most… Continue Reading
What happened to LEGO’s titular commercial mascot? And what about his cartoon counterpart that appeared in late 1980s and 1990s LEGO magazines? I don’t purport to answer this question here, but rather to warn ya’ll that ole’ Zack the LEGO… Continue Reading